Salesforce and Google Forge Deeper Ties in Strategic Partnership Expansion

This collaborative integration, revealed at Dreamforce, empowers business users to extract richer insights by seamlessly incorporating data from various Google Workspace applications such as Calendar, Docs, Gmail, and Meet into the Salesforce platform.

Integration of Salesforce and Google Workspace generative AI assistants will let customers securely work across platforms to generate customized content in Google Workspace and update records, and trigger workflows in Salesforce

The partnership deepens existing Salesforce Data Cloud and Google Cloud partnership to power connected generative AI experiences across Salesforce Customer 360 and Google Workspace

Continued joint AI innovation allows customers to bring their Google-hosted LLM models from Vertex AI, including PaLM 2, to Einstein Copilot Studio via the Einstein Trust Layer to build generative AI experiences in the Customer 360

• Enabling cross-platform collaboration, users can seamlessly leverage the power of Salesforce's Einstein Copilot and Google Workspace's Duet AI assistants for a more intuitive and productive experience.
• Accessing Salesforce account, contact, and opportunity data empowers users to seamlessly generate customized documents and presentations tailored to specific business needs.
• Simultaneously, Google Meet summaries and metadata sourced from Gmail and Google Calendar seamlessly integrate into Salesforce, facilitating the update of records and triggering workflows. This includes actions like saving signed contracts directly to Salesforce and closing deals with reports generated in Docs.

David Schmaier, President and Chief Product Officer at Salesforce, expressed the impact of the partnership with Google, stating, "Our collaboration with Google empowers organizations to unlock the full potential of AI and data, grounded in trust."

Thomas Kurian, CEO of Google Cloud, highlighted the significance of the extended partnership with Salesforce at Dreamforce, stating, "Our collaboration exemplifies the power of an open and extensible ecosystem for generative AI, aiming to deliver maximum value for customers."